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Arcola Lane Cycles
Personal
Brand Identity for a college cycle store that would engage more people in cycling and create a community around the shop.
Logo created to be simple and dynamic - appeal to a wide variety of users (professors, students, public) with different budgets.
Colour choice is neutral with vibrant tones to
stand out on printed material and socials. Header font simple and accessible paired with mono-space to reference instructional aspect of the workshop and practical side. Minimal design lays foundation for illustrative elements on social media, posters
and invites where it becomes more playful to
engage students.
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